Advertising accounts managers
and creative directors

Description

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various mediaconceives advertising campaign to impart the desired product image in an effective and economical wayreviews and revises campaign in light of sales figures, surveys, etc.stays abreast of changes in media, readership or viewing figures and advertising ratesarranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Educational Requirements

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.