Sales accounts and
business development managers

Description

Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.

Tasks

liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targetsdiscusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market researchhandles customer accountsrecruits and trains junior sales staffproduces reports and recommendations concerning marketing and sales strategies for senior managementkeeps up to date with products and competitors.

Educational Requirements

Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, an Advanced GNVQ/GSVQ Level III, a degree or equivalent qualification and/or relevant experience. NVQs/SVQs in sales and qualifications from other relevant professional bodies are available.