Public relations
professionals

Description

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Tasks

• discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements
• writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material
• addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
• develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.

Educational Requirements

Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.