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Film and TV students carry out a mock-live brief assignment set by Hovis®

West Herts College Film and TV students have been given the unique opportunity to carry out a mock-live brief assignment set by the household brand, Hovis®. The project is certainly challenging, with the main aim of the brief to re-engage 18-25 year olds with eating bread regularly by producing a video for social media. Not only will the students be working as a video production group but also as a creative agency, generating all of the ideas for the project.

The five-week project will push the students out of their comfort zone but will also allow them to develop their skills as they gain a deeper understanding of how to plan, manage and carry out a professional project for a real client. The responsibility of developing the video will be hugely beneficial in preparing them for the world of work and further study.

The open brief will allow the students to be imaginative, which they’re clearly looking forward to. Level 3 Film and TV student, Oliver Peirce Gregory, said: “This project is great. Not only are we allowed to express our creativity, but we are producing content for Hovis®, one of the most recognised and successful British brands. It’s an honour to be working with them.”

Course leader, Jonathan Vianello, said “This project is amazing. To have a company such as Hovis® offer the students the chance to work professionally is fantastic for their first steps into the world of TV and film. This project will not only be fun, but will also encourage the students to develop videos for use on social media.”

Sarah Babb, Senior Brand Manager for Hovis, said: “We’re delighted to support local students by providing an engaging creative brief for our brand, with its rich heritage in memorable film advertising. We hope that it inspires them in their chosen field of study.”

More live brief projects for other operating companies will be available to our students soon, preparing them for their progression into the Film and TV industry.

If you’re interested in working in Film and TV, then take a look at our school leavers courses here.

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