Business and Management

Level 3 Diploma/Extended Diploma in Marketing

Introduction

In a rapidly changing economic landscape, a coherent marketing strategy is increasingly important for businesses to reach their target audience in the right place at the right time. Develop the analytical and creative skills to thrive in this exciting industry on this course.

Learn the fundamental marketing techniques across a range of specialist marketing areas. You'll explore areas such as market research for a start-up business, digital and influencer marketing, corporate social responsibility and activating a brand or customer immersion experiences.

This course prepares you for your future career as a marketer, providing the skills, knowledge and experience to make an immediate impact.

This course has been developed with employers and the Chartered Institute of Marketing (CIM). Students who successfully complete the BTEC Level 3 in Marketing will gain an exemption from CIM’s Level 3 Marketing Principles module. This is one of two modules that forms the CIM Level 3 Foundation Certificate in Professional Marketing/Digital Marketing.

• Course Code

  Course Code:

  0279

• Entry Criteria

  4 GCSEs (A*-C/9-4) including English and maths or successful completion of a relevant Level 2 Diploma with suitable levels of English and maths.

  Students over the age of 19 as of August 31 2020 may require a student loan to study this course. If this applies to you, please speak to our admissions team as soon as possible for further guidance. Call 01923 812345 or email admissions@westherts.ac.uk.

  For students aged 19+ this course is non-funded and requires an Advanced Learner Loan to cover the course fees. Find out more about Advance Learner Loans here. If you have any questions about course fees then please contact our admissions team on 01923 812345

• What will I study?

  The content of this qualification has been developed in consultation with employers and the Chartered Institute of Marketing (CIM). You will study the following areas:

  • Careers in Marketing

  • Marketing Principles

  • Customer Communications

  • Digital Marketing

  • Brand Activation

  • Generating Customer Loyalty

  • Event Marketing

  • Influencer Marketing

  • Marketing Research

  • Customer Immersion Experience

• What can I do next?

  This course is designed to help students progress into the marketing sector. Students can progress into an apprenticeship or alternatively to higher education via a Higher National Diploma or a place at univeristy to study a Marketing degree.

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