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Advertising & Marketing

Professional Development Diploma In Art Direction and Copywriting


This course is intensive, fun, and professional!

During this course you will be trained in the ability to devise campaign strategies which will sell products and services in a fresh and interesting way. You will be expected to execute them in the appropriate media by rendering concepts. The main aim of the course is for each student to develop a portfolio of creative work.

Copywriters and art directors work together as creative teams throughout the course. You will be working alongside tutors who have extensive knowledge of the advertising industry and have worked in leading London agencies. They are all still actively involved in the business and their up-to-date contacts provide good liaison between the course and the job market.

This course is widely recognised by the advertising profession and is a strong stepping stone to jobs within this industry.

Course code: 0002

"The Watford Advertising Course at West Herts College has a great pedigree in producing excellent copywriters and helping them into employment."

James Connelly, CEO of Fetch UK - Evening Standard

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